The 1-Day Strategy Sprint

Framework, Process, Tools

  • What is our winning aspiration?
  • Where will we play?
  • How will we win?
  • What capabilities do we need?
  • What management systems are required?

Step 1: Choose

  • How might we move upmarket from SMB to mid-market?
  • How might we improve our innovation ROI?
  • Option 1 — Enter a new geography.
  • Option 2 — Develop new product.
  • First to market with a cloud infrastructure-as-a-service solution for internal developers. (AWS)
  • Recognized leader in smart wireless audio systems for the connected home. (SONOS)
  • Premier advanced machine learning credit underwriting model for financial institutions, (Zest.ai)
  • Deep customer understanding
  • Go-to-market ability
  • New product innovation
  • Customer advisory board
  • Sales operations reviews
  • Innovation governance

Step 2: Reverse-Engineer

  • What must be true about the openness, structure, and dynamics of your spaces?
  • What must be true about what your company, channels, and customers truly value?
  • What must be true about your critical capabilities and relative costs?
  • What must be true about how your competitors might react to your strategy?

Step 3: Barrier Test

  • What condition concerns you most?
  • What do you need to confirm?
  • What test would give you confidence?
  • What will be your measure of success?

The Playing-to-Win Strategy Canvas

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Senior GTM strategy advisor at Insight Partners. Co-author, What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth.

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Matthew E. May

Senior GTM strategy advisor at Insight Partners. Co-author, What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth.